Light roast
Stopped soon after first crack, where the bean has expanded and lost its grassy edge but the
roast has not yet started to dominate. Light roasts keep the most origin character: acidity,
fruit, florals, and the specific flavors of the place it grew. They are the least forgiving to
brew, because under-extraction reads as sour and thin.
Our light roast is a single origin from Guatemala.
Medium roast
Taken further into development, where sugars caramelize and the bean's body fills out. Medium
roasts balance origin character against roast sweetness: you still taste the coffee, but with
more chocolate, nut and caramel notes, and far more tolerance for brewing error. This is the
roast most people drink daily. Our medium roast is the everyday house coffee.
Dark roast
Pushed past second crack, where roast flavors such as smoke, bittersweet chocolate and toast
take over and the origin recedes. Dark roasts are bold and low in perceived acidity, which is
why they are popular in milk drinks and espresso. The tradeoff is that at some point you are
tasting the roast rather than the coffee. Our bold roast is the boldest in
our lineup, roasted for depth rather than char.
Does dark roast have more caffeine?
No, which surprises most people. Caffeine is essentially stable through roasting, so the
difference between a light and a dark roast is close to nil. What changes is weight: because
dark roasting drives off more moisture, a scoop of dark beans contains slightly less coffee by
mass, so a dark roast can actually measure marginally lower per scoop. If you want more caffeine,
the lever is dose and brew ratio, not roast level.